What do you do when decision-making in your organisation is driven not by data, but by the highest earner on your team? How do you shift a culture designed around level of authority to one powered by evidence, creativity and collaboration? 

Join us for a step-by-step guide to undoing this cognitive bias, as we equip you with the skills and knowledge to: 
- Align senior leaders around user-centred, outcome-driven decision making.  
- Secure organisational commitment to user research and analytical insight.  
- Apply research findings to inform strategy, influence decisions, and challenge assumption-led or preference-led thinking. 

Having completed this session, you will be equipped with the awareness of the FOSS Python libraries, Splink, and Great Expectations, and how these can be integrated into Databricks to improve data quality and record linkage.