Did you know that women are 40% more likely to have insomnia than men are?

Poor sleep effects our physical and mental health and can lead to sleep deprivation which is associated with cardiovascular diseases, poor mood and dementia.

Sign up by 18th November to participate in this Hackathon where we will split into groups and deep dive into analysing a dataset on sleep. Each group will collaborate and submit entries via MS Teams channels and there will be a prize for the winning team.

Virtual & In-Person

Join us throughout WiD Week: Monday, 27 November to Friday, 1 December 2023 to celebrate our ninth birthday!  See above events for more details.

In partnership with The Guardian

Wednesday, 6 December 2023

12:00 - 13:00 GMT

Virtual - Zoom

The Guardian is a global news organisation that gives a voice to the powerless and holds power to account, therefore it’s vital that we hold ourselves to account in how we use our data ensuring it aligns with our values and is used ethically.

Since GDPR we, like many other companies, have been incredibly focused on data privacy compliance. Improving our compliance and reducing our data privacy risk has been a huge and ongoing piece of work, but we  felt this was just the start of the journey and given our reputation we wanted to do more. This is when our work on data ethics really began. 

In partnership with Expedia Group

Wednesday, 13 December 2023

12:00 - 13:00 GMT

Virtual - Zoom

Marketing Attribution is used to evaluate the effectiveness and impact of marketing efforts on key business performance indicators.

Expedia Group™️ has a variety of online and offline marketing activities to engage potential customers, deploying a multi-billion-dollar annual marketing budget to drive growth and retention. This magnitude of marketing spend underlines the importance of evaluating and optimising our marketing activities.
Over the past year, the analytics team have dedicated significant effort to design and build a new Attribution model that could better represent customer journeys, unlock shopping behaviour, and facilitate smarter marketing investment decisions. Developing a model that drives tangible values across different business areas is not easy and, as we progressed, our approach evolved from being primarily analytics-driven during the model selection phase to adopting a more pragmatic stance during the model building process.

In this webinar we’ll share our challenges, learnings and recommendations in our journey to develop a better Marketing Attribution model.