In this conversation, senior community leaders Robin Sutara, Field CDO at Databricks, Manca Vitorino, Director of Data Ecosystem at LexisNexis Risk Solutions and Roisin McCarthy, Founder of Women in Data®, share powerful career advice, reflect on how community has shaped their journeys, and discuss their vision for the future of the Data & AI sector. Together they touch on:

• Finding the right time to make a career move
• The difference allies and mentors can make
• Why representation and role models matter
• How community builds confidence and helps us fight imposter syndrome

Join us at the Data Engineering, Integration & Automation Theatre at Data Decoded MCR.

AI may be the enabler, but people are the driving force. From ethical design and cultural transformation to trust-building and team diversity, the session examines how people power progress.

This 30-minute discussion curated by Women in Data® brings together senior data leaders from across the Data & AI industry to explore how a human-centric mindset is essential for delivering responsible, impactful AI.

Speakers will share real-world insights into leading change, embedding inclusive practices, and turning complex data into meaningful outcomes. Expect a fast-paced, thought-provoking dialogue that reframes AI as not just smart tech, but a tool that must be shaped by empathy, purpose, and collaboration.

This theatre talk is taking place at Data Decoded MCR. Register for your free ticket below. You don’t need to book in advance for this talk. However, seats will be allocated on a first-come, first-served basis at the theatre entrance on the day, so we recommend arriving early to avoid disappointment.

Join us at the Data Governance, Risk & Compliance Theatre at Data Decoded MCR.

The message of AI has resonated strongly with senior management because it promises transformative changes that align with strategic goals, AI applications often promise, tangible outcomes and the hype and industry buzz around AI creates a sense of urgency  and opportunity.

But the promise of AI can only be realised if we support it with the people that it needs. Across the Public Sector, it is not just any people, it is ALL people with different backgrounds, different skills and different personas.

In this session we will to explore the critical role of data and people in AI success and how to ensure they take their rightful place in the highest level in the organisation.
You will hear from leading Public Sector practitioners on how they are driving AI innovation and excellence to ensure better outcomes for us all.

And you will come away with actionable insights to take back to your organisation.

This theatre talk is taking place at Data Decoded MCR. Register for your free ticket below. You don’t need to book in advance for this talk. However, seats will be allocated on a first-come, first-served basis at the theatre entrance on the day, so we recommend arriving early to avoid disappointment.

Having completed this session, you will understand:

• The challenges of an increasingly complex data landscape and how the latest technologies can be used to overcome them.
• How AI can be used responsibility as well as some of the challenges of implementation.

This session will equip you with the knowledge and skills to:

✅Understand what neurodiversity really means and why language and mindset matter
✅Recognise common barriers neurodivergent people face in the workplace, including why many choose not to disclose.
✅Reflect on your own attitudes and assumptions.
✅Identify practical ways to shift workplace culture through empathy, meaningful communication, and curiosity.
✅Begin changing the narrative, moving from a deficit-based view to a strengths-focused, inclusive approach.

Traditional marketing incrementality testing in travel often focuses on a traveler’s origin geo-testing, but what happens when origin data is sparse, concentrated, or hard to target in practice?

Enter destination testing.
By randomizing users based on where they’re planning to go instead of where they’re coming from, destination testing unlocks robust, representative A/B tests and actionable insights for incrementality measurement.

In this Lunch & Learn, I’ll share the what, why, and how of destination-based experiments. I’ll walk through real-world examples and show how this approach improves control group quality, avoids contamination, and expands your testing capacity. You’ll also see why destination testing is easier to operationalize, even when your partners can’t manage campaigns at fine geographic detail.