Dr. Sachiko Scheuing is the European Privacy Officer and the Co-Chair of the global WomenLEAD programme of Acxiom, an IPG company and a global leader in marketing services. She is currently serving her third term as the Co-Chairwoman of the Federation of European Data and Marketing Association (FEDMA), based in Brussels. With more than 20 years’ experience in the field of marketing intelligence, and as a former Chief Analyst, Sachiko combines theoretical and practical experience of the marketing and advertisement industries to manage Acxiom’s European government affairs and compliance. She also provides national and European level advice to clients and colleagues on data protection and privacy matters, and also contributes articles to trade magazines and academic journals. Besides FEDMA, Sachiko is active in many European and global privacy and marketing associations as well as think-tanks. In 2020, Sachiko received the DataIQ Professor Derek Holder Lifetime Achievement Award for her outstanding contribution to and exceptional leadership in the data industry.