The digital revolution has changed the rules of customer engagement and brands need to navigate complex data ecosystems and privacy regulations in order to drive personalised customer experiences. Putting the individual at the heart of marketing raises the ‘personalisation paradox’ - balancing data privacy and marketing effectiveness.  

How can marketers reach the right people and deliver relevant, meaningful experiences while also respecting the privacy choices of individuals?  

Join our interactive session delivered by Acxiom’s leading experts in ethical use of data and privacy landscape - Dr. Sachiko Scheuing, Director Data Privacy and Women Lead Co-Chair, and David Keens, Senior Director of Products and STEM Ambassador. 

Learn about:  

• What is the data privacy landscape today? European view of data transparency and the deprecation of third-party cookies 
• How to successfully protect individuals’ personal identifiable information through cohort and anonymized data 
• The importance of continuous learning, and the impact of new technology on privacy 
• The value of higher consumer protection and compliance with GDPR regulations 

How to balance data performance and customer identity protection