Edwina Dunn is one of the most successful leaders in the data industry, with a career of delivering transformational business change. Dunnhumby revolutionised the world of retail and consumer goods when they pioneered Tesco Clubcard and other global loyalty programmes.

Founder & Chair - The Female Lead, an educational foundation celebrating the achievements and diversity of women who shape our world ; using data to understand the challenges women face, working with business and government to help create new models and policies for the workplace, all driven by a social platform with over 8 million followers.

In 2019 Edwina received an OBE for her services to data and business in the UK. Edwina is former Chair at Starcount where she helped forge a new era of consumer insight and technology and former Chair at the CDEI (Centre for Data Ethics & Innovation) and a former Board member of the Geospatial Commission.

Her book When She's in the Room was published in February 2024