Logic and data alone is not persuasive.  We need to incorporate emotions into our communications to stakeholder audiences. if we are to truly motivate them to think, feel, change or act.

This one hour practical storytelling session is designed to support you in developing impactful and influential data and insight communication.  Through a combination of tried-and-tested theory, case study examples, and a practical application task, you will be inspired to incorporate emotional hooks into your data stories.  You will learn why emotion is a valuable and complementary component of persuasive communication alongside data and logic, as well as practical techniques to help you to incorporate emotional hooks into your stakeholder presentations.